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Melorra
Gold Jewelery
Melorra is fashion-forward online jewelry that provides lightweight real gold and diamond jewels created for the contemporary wardrobe of the modern woman. Its rebranding has been done in a way to work well for both online and offline scenarios.
The edited typography, logotype, and colors are elevated, elegant, and fresher. The “Melorra Blush” is a color developed for the brand to give it a fashion edge while being in the same realm as its original brand color. The typography is reminiscent of fashion brands – reestablishing and emphasizing the importance of fashion in the overall Melorra brand language.
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