The website serves as both an e-commerce platform and a storytelling medium, merging product showcases with the brand’s narrative. Targeting architects, designers, and homeowners, it features a clean, minimalist design using a neutral color palette of White, Black, and Beige, alongside a geometric sans serif typeface supporting both Devanagari and Latin scripts.
 

The UI takes a narrative approach, guiding users through text prompts and font nuances rather than traditional buttons, enhancing interaction. Subtle animations, combined with cohesive color and typography choices, create a digital platform that perfectly embodies Tarocollective's vision, offering a memorable and thoughtful user experience.